InfoTrends Survey Reveals that Retail Digital Print Volumes are Rising in Western Europe
DDI: 98
The clear flaw in the methodology here is the sampling of online users, who no doubt are biased toward their likelihood of digital camera adoption and use. Moreover, secondary sources can verify that Europeans typically are early adopters of new technology. International marketers of electronic consumer goods, therefore, cannot gain much further insight from this study and should seek data from more reputable resources, such as Jupiter, eMarkter, and Forrester, before making any decisions related to segmentation or marketing mix models.
The clear flaw in the methodology here is the sampling of online users, who no doubt are biased toward their likelihood of digital camera adoption and use. Moreover, secondary sources can verify that Europeans typically are early adopters of new technology. International marketers of electronic consumer goods, therefore, cannot gain much further insight from this study and should seek data from more reputable resources, such as Jupiter, eMarkter, and Forrester, before making any decisions related to segmentation or marketing mix models.
posted by Darren Bosik at
Thursday, August 24, 2006
