Consumer Reports Survey Uncovers Best Chain Restaurants
DDI: 155
Consumers are becoming more critical of requirements and preferences for casual dining restaurants as a once-a-week experience grows more expensive from rising gas and food prices. This survey comes from a highly trusted resource and marketers should gobble these data when planning couponing or direct mail programs to reach casual diners. The credbility and validity of these findings are so high, in fact, that I raise the Data Dump Indices of several leading restaurants in this space, including Cheesecake Factory (DDI 109, +2), Macaroni Grill (DDI 106, +2), and TGIF (DDI 114, +4.3).
Consumers are becoming more critical of requirements and preferences for casual dining restaurants as a once-a-week experience grows more expensive from rising gas and food prices. This survey comes from a highly trusted resource and marketers should gobble these data when planning couponing or direct mail programs to reach casual diners. The credbility and validity of these findings are so high, in fact, that I raise the Data Dump Indices of several leading restaurants in this space, including Cheesecake Factory (DDI 109, +2), Macaroni Grill (DDI 106, +2), and TGIF (DDI 114, +4.3).
posted by Darren Bosik at
Wednesday, June 14, 2006
