survey, data, research, market, marketing, business

The Data Dump

Monday, June 12, 2006

Survey Profiles Average VoIP User

DDI: 103

More-credible sources than this are at the disposal of marketers attempting to profile and reach consumers of the burgeoning market of VoIP. TeleGeography Research's study might be useful for directional purposes, but I cannot move the Data Dump needle on VoIP providers such as Vonage (DDI 143) and 8x8 (DDI 97) because of these findings. As such, I expect more relevant data will emerge on the habits and customer insights of VoIP subscribers from Forrester, Gartner and the like and will make necessary adjustments to all Data Dump Indices at that time.