Marketers Ambivalent About Emerging Media, says Forrester Survey
DDI: 102
Forrester's crediblity in tracking the emergence of interactive media affords a close look at these numbers on the reluctance of marketers to embrace the new media to reach prospects and improve customer loyalty. Although the sample size of i-marketers interviewed is small, the data speak volumes on their inherent "intent" to use advertising in video games, mobile marketing, blogs, and other new media. With this information in hand, Forrester's survey places a hold on the Data Dump Indicies of bellwether companies in this space, such as Sega (DDI 142), LinkedIn (DDI 54), and Ryze (DDI 44). iMarketers investing resources in new media activites should carefully consider the opinions of their peers via this survey and hold expdentitures on new media until DDIs for these properties move higher.
Forrester's crediblity in tracking the emergence of interactive media affords a close look at these numbers on the reluctance of marketers to embrace the new media to reach prospects and improve customer loyalty. Although the sample size of i-marketers interviewed is small, the data speak volumes on their inherent "intent" to use advertising in video games, mobile marketing, blogs, and other new media. With this information in hand, Forrester's survey places a hold on the Data Dump Indicies of bellwether companies in this space, such as Sega (DDI 142), LinkedIn (DDI 54), and Ryze (DDI 44). iMarketers investing resources in new media activites should carefully consider the opinions of their peers via this survey and hold expdentitures on new media until DDIs for these properties move higher.
posted by Darren Bosik at
Tuesday, May 30, 2006
