Nutrition Tops Shoppers List, says Survey
DDI 87
Food and beverage marketers tend to trust data on consumption trends from reliable sources such as the Food Marketing Institute, the sponsor of this latest survey on the shift to healthier shopping habits. However, the underlying sample profile is not revealed in this article and until we have evidence that the interviews are not biased toward suburban households with average monthly food budgets of $450 or higher, we cannot urge marketers to leverage these findings when planning in-store promotions around nutrition benefits. Moreover, this survey will have no effect on the DDIs of leading health food grocers, such as Whole Foods (DDI 98), Trader Joes (DDI 142), and Wild Oats (DDI 130). We will continue to investigate this study in the coming weeks.
Food and beverage marketers tend to trust data on consumption trends from reliable sources such as the Food Marketing Institute, the sponsor of this latest survey on the shift to healthier shopping habits. However, the underlying sample profile is not revealed in this article and until we have evidence that the interviews are not biased toward suburban households with average monthly food budgets of $450 or higher, we cannot urge marketers to leverage these findings when planning in-store promotions around nutrition benefits. Moreover, this survey will have no effect on the DDIs of leading health food grocers, such as Whole Foods (DDI 98), Trader Joes (DDI 142), and Wild Oats (DDI 130). We will continue to investigate this study in the coming weeks.
posted by Darren Bosik at
Wednesday, May 10, 2006
