Wealthy Consumers Rate Luxury Bath Brands
DDI: 153
Wealthy consumers, half of whom report that they trust the opinions of their peers far above other sources, voted Grohe the most prestigious brand in the latest Bath Fixtures Luxury Brand Status Index survey from the Luxury Institute. The Data Dump finds this index a highly credible and valid source for marketers gathering data to target consumers with lots of discretionary income. Moreover, the Institute's research bears considerable weight on The Data Dump Index of brands purchased by wealthy consumers. Based on these new survey data, and 6-months prior aggregate survey data on consumer attitudes about companies that market luxury products, I increase The Data Dump Index for Grohe (131, +2.5), Kohler (123, +4), and Hansgrohe (109, +5.5)
Wealthy consumers, half of whom report that they trust the opinions of their peers far above other sources, voted Grohe the most prestigious brand in the latest Bath Fixtures Luxury Brand Status Index survey from the Luxury Institute. The Data Dump finds this index a highly credible and valid source for marketers gathering data to target consumers with lots of discretionary income. Moreover, the Institute's research bears considerable weight on The Data Dump Index of brands purchased by wealthy consumers. Based on these new survey data, and 6-months prior aggregate survey data on consumer attitudes about companies that market luxury products, I increase The Data Dump Index for Grohe (131, +2.5), Kohler (123, +4), and Hansgrohe (109, +5.5)
posted by Darren Bosik at
Monday, March 13, 2006
