Survey Insights Show Consumers Get Local News from Print
DDI: 105
The article (linked above) does a fine job of balancing an off-balanced survey by Outsell with other available data from similar studies on the news-gathering habits of consumers. I surmise from Outsell's approach that the propensity for consumers to get local news from newspapers is not a growing trend, rather an exception that needs validation. Marketers launching products or services with localized targeting strategies might re-think their strategies based on Outsell's findings. However, when I aggregate all of the historical data points on how consumer opinions are affected by local media, it appears that television scores higher on The Data Dump Index than newspapers. I advise marketers to thus favor local electronic media for targeting purposes.
The article (linked above) does a fine job of balancing an off-balanced survey by Outsell with other available data from similar studies on the news-gathering habits of consumers. I surmise from Outsell's approach that the propensity for consumers to get local news from newspapers is not a growing trend, rather an exception that needs validation. Marketers launching products or services with localized targeting strategies might re-think their strategies based on Outsell's findings. However, when I aggregate all of the historical data points on how consumer opinions are affected by local media, it appears that television scores higher on The Data Dump Index than newspapers. I advise marketers to thus favor local electronic media for targeting purposes.
posted by Darren Bosik at
Friday, March 03, 2006
