Consumers Want Unique Goods Online, says Survey

DDI: 66

The unreliability factor in the data gathered for this survey about online shopping behavior is that is was conducted with an online convenience sample. Decision Direct Research touts its key finding is that e-tailers failed to offer enough unique gifts for sale -- not much else is new here, otherwise. But marketers with niche products who are considering the Web as a direct sales channel should pass on this survey for points of differentiation or to bolster opinions about viable marketing alternatives.