IBM Goes Face-to-Face with CEOs
DDI: 73/100
Market researchers can appreciate the difficulty and expense of gathering voice of customer data from the often elusive segment of C-suite executives. Here, IBM claims to have conducted more than 700 in-person interviews with global business leaders, albeit of unkown company size. Still, it would benefit those interested in building profiles of strategic visionaries to consider these findings, particulary when linking insights to marketing initiatives involving evolutionary high-tech products.
Market researchers can appreciate the difficulty and expense of gathering voice of customer data from the often elusive segment of C-suite executives. Here, IBM claims to have conducted more than 700 in-person interviews with global business leaders, albeit of unkown company size. Still, it would benefit those interested in building profiles of strategic visionaries to consider these findings, particulary when linking insights to marketing initiatives involving evolutionary high-tech products.
posted by Darren Bosik at
Thursday, March 02, 2006
