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The Data Dump

Tuesday, March 07, 2006

Food Prices Top Consumer Concerns

DDI: 88

Surveys focused on obscure topics tend to include stratified samples with little elbow room for leveraging the results in meaningful ways. Here is no exception -- a tiny study conducted among affluent, educated consumers on their attitudes toward food and other issues that might concern them. Although I try to include as many data points as possible when developing a Data Dump Index, I will likely skip over these results since they will bear little to no effect on the indicies of food manufacturers or grocery consumers. Marketers in these categories should overlook this survey entirely.