Vertis Study Reveals Loyalty Card Preferences
DDI: 107
Little is apparent from Vertis' press release on the methodology of its proprietary study of adult attitudes toward grocery discounts and loyalty programs. However, we trust that these data are quote reliable and accurate as this is a tracking study well-respected among industry insiders.
The Data Dump respects the findings too, and thus when we plug some of the survey's critical findings into our own proprietary algorithms, we find increases in the Data Dump Index of many large grocers, including Royal Ahold (DDI: 144, +3), and Winn-Dixie (DDI: 102, +2.4). Consumers are likely shifting from a rewards-based loyalty mindset for grocery shopping to a more instant gratification shopping experience with coupons and point-of-purchase discounts. Marketers who leverage supermarkets as third-party distribution channels should consult relevant Data Dump Index scores before planning their next in-store promotion. These DDIs will likely confirm the reliability and validity of data around consumer grocery shopping habits.
Little is apparent from Vertis' press release on the methodology of its proprietary study of adult attitudes toward grocery discounts and loyalty programs. However, we trust that these data are quote reliable and accurate as this is a tracking study well-respected among industry insiders.
The Data Dump respects the findings too, and thus when we plug some of the survey's critical findings into our own proprietary algorithms, we find increases in the Data Dump Index of many large grocers, including Royal Ahold (DDI: 144, +3), and Winn-Dixie (DDI: 102, +2.4). Consumers are likely shifting from a rewards-based loyalty mindset for grocery shopping to a more instant gratification shopping experience with coupons and point-of-purchase discounts. Marketers who leverage supermarkets as third-party distribution channels should consult relevant Data Dump Index scores before planning their next in-store promotion. These DDIs will likely confirm the reliability and validity of data around consumer grocery shopping habits.
posted by Darren Bosik at
Wednesday, March 29, 2006
