Survey Says: Verizon, T-Mobile Tops In Call-Quality
DDI: 148
When JD Power reveals survey results, people listen. And this one on celluar service harkens enough attention to move The Data Dump Index on cellular carriers significantly higher for the first quarter of 2006. Verizon (DDI 148, +7), T-Mobile (DDI 108, +8), and Cingular (DDI 142, +5.5) all benefit from these data, which consumers will likely read about in all the widely circulated high-tech trade publications such as PC World.
Still, the validity of cell phone data overall is sporadic at best. Although this JD Power survey scores a high DDI of 148, consumer-driven attitudes for the quarter on cellular service has been scant, at best. Marketers seeking to leverage text messaging as a communication channel for consumer campaigns should defer decisions until at least the start of Q306 when a more accurate Data Dump Index is revealed.
When JD Power reveals survey results, people listen. And this one on celluar service harkens enough attention to move The Data Dump Index on cellular carriers significantly higher for the first quarter of 2006. Verizon (DDI 148, +7), T-Mobile (DDI 108, +8), and Cingular (DDI 142, +5.5) all benefit from these data, which consumers will likely read about in all the widely circulated high-tech trade publications such as PC World.
Still, the validity of cell phone data overall is sporadic at best. Although this JD Power survey scores a high DDI of 148, consumer-driven attitudes for the quarter on cellular service has been scant, at best. Marketers seeking to leverage text messaging as a communication channel for consumer campaigns should defer decisions until at least the start of Q306 when a more accurate Data Dump Index is revealed.
posted by Darren Bosik at
Sunday, March 19, 2006
