Now Hear This -- Poll Exposes Teen Attitudes on iPods and Hearing Loss
DDI: 98
CNN, Bloomberg, and other well-respected media outlets provided extensive coverage of this survey conducted by a non-profit organization that studies hearing and speech. The increasing penetration among teens and Gen Xers of personal digital music devices, coupled with the persuasive effects of these data on health-conscious consumers, moves The Data Dump Index for electronics manufacturers such as Apple and Samsung higher for this quarter. Marketers that target these demographics via web downloading or personal podcasting, might consider comparing the The Data Dump Index trend of manufacturers in the electronics category before commiting to this marketing tactic.
The aggregate survey data affecting Apple, for example, moves its Data Dump Index to 118 (+5), while Samsung increases to 99 (+3). This shows that survey data relating to these companies has grown more valid, reliable, and credible, and thus consumers attitudes towards these companies are improving and consumers are feeling more confident about buying from companies such as these. Marketers that compete in this category might take careful notes of Apple or Samsung's recent strategies to increase share of customer wallet.
CNN, Bloomberg, and other well-respected media outlets provided extensive coverage of this survey conducted by a non-profit organization that studies hearing and speech. The increasing penetration among teens and Gen Xers of personal digital music devices, coupled with the persuasive effects of these data on health-conscious consumers, moves The Data Dump Index for electronics manufacturers such as Apple and Samsung higher for this quarter. Marketers that target these demographics via web downloading or personal podcasting, might consider comparing the The Data Dump Index trend of manufacturers in the electronics category before commiting to this marketing tactic.
The aggregate survey data affecting Apple, for example, moves its Data Dump Index to 118 (+5), while Samsung increases to 99 (+3). This shows that survey data relating to these companies has grown more valid, reliable, and credible, and thus consumers attitudes towards these companies are improving and consumers are feeling more confident about buying from companies such as these. Marketers that compete in this category might take careful notes of Apple or Samsung's recent strategies to increase share of customer wallet.
posted by Darren Bosik at
Tuesday, March 14, 2006
