Accenture Finds Consumers Desire Automotive Telematics
DDI: 101
The reliability of the data from this online/phone hybride survey is questionable, given the small sample size and the diversity of the respondent age range. However, those marketers looking to fill profiles of technology-averse consumers should not simply glance over these findings. Accenture is one of the few consultancies that that covers telematics and its discovery that 84% of car owners want the feature is notable. Thus, the Data Dump Index for automakers such as Chevrolet and General Motors, which both tout the feature in its newer models, moves higher for the quarter.
The reliability of the data from this online/phone hybride survey is questionable, given the small sample size and the diversity of the respondent age range. However, those marketers looking to fill profiles of technology-averse consumers should not simply glance over these findings. Accenture is one of the few consultancies that that covers telematics and its discovery that 84% of car owners want the feature is notable. Thus, the Data Dump Index for automakers such as Chevrolet and General Motors, which both tout the feature in its newer models, moves higher for the quarter.
posted by Darren Bosik at
Wednesday, April 12, 2006
