Faster Broadband Increasing Demand for Consumer Electronics, says RVA Survey
DDI: 82
Flawed logic taints the conclusions drawn from this survey of consumers with broadband access. The finding that 80% of those with direct fiber connections are interested in more applications is likely dependent on the standing fact that they all ready own the technology. It's like asking a XBox owner if they want more video games -- of course, they do. A less biased study might arise from a more representative sample of technology adopters and those averse to new technology. Marketers, thus, should pass over these findings and look for better data from Gartner or Forrester.
Flawed logic taints the conclusions drawn from this survey of consumers with broadband access. The finding that 80% of those with direct fiber connections are interested in more applications is likely dependent on the standing fact that they all ready own the technology. It's like asking a XBox owner if they want more video games -- of course, they do. A less biased study might arise from a more representative sample of technology adopters and those averse to new technology. Marketers, thus, should pass over these findings and look for better data from Gartner or Forrester.
posted by Darren Bosik at
Thursday, July 13, 2006
