Small Companies Unprepared For Disasters: AT&T Survey
DDI: 94
AT&T's fifth annual study of disaster recovery efforts elicits the voice of the IT segment among small businesses, many which look to marketing collateral for making final purchase decisions on servers, fault-tolerant IT systems and the like. Marketers of these products might look twice before considering these data when planning campaigns to reach entrepreneurs with backup and recovery related products. This survey's faults lie in the validity of AT&T's survey method -- did it strictly poll customers familiar with its own products and services?
AT&T's fifth annual study of disaster recovery efforts elicits the voice of the IT segment among small businesses, many which look to marketing collateral for making final purchase decisions on servers, fault-tolerant IT systems and the like. Marketers of these products might look twice before considering these data when planning campaigns to reach entrepreneurs with backup and recovery related products. This survey's faults lie in the validity of AT&T's survey method -- did it strictly poll customers familiar with its own products and services?
posted by Darren Bosik at
Wednesday, June 21, 2006
