Smarter Phones Could Drive Content Consumption, says Survey
DDI: 144
M:Metrics' conducts extensive research on consumer use of mobile media -- everything from ringtone purchases to mobile gaming use, and text messaging activity. These data are highly relevant to marketers looking to optimize the mobile channel as a way to reach GenXers and road warriors. A big plus to this survey is its global reach. I eagerly await the findings as they affect the Data Dump Indicies for leading mobile providers such as Verizon (DDI 133, +3.3), Cingular (DDI 128, +2.8), and T-Mobile (DDI 118, +4.1), all of which are exploring ways to add rich content to their service as a means to enahnce their value proposition in this highly competitive industry.
M:Metrics' conducts extensive research on consumer use of mobile media -- everything from ringtone purchases to mobile gaming use, and text messaging activity. These data are highly relevant to marketers looking to optimize the mobile channel as a way to reach GenXers and road warriors. A big plus to this survey is its global reach. I eagerly await the findings as they affect the Data Dump Indicies for leading mobile providers such as Verizon (DDI 133, +3.3), Cingular (DDI 128, +2.8), and T-Mobile (DDI 118, +4.1), all of which are exploring ways to add rich content to their service as a means to enahnce their value proposition in this highly competitive industry.
posted by Darren Bosik at
Monday, July 10, 2006
