Survey Reveals Shoppers Spend More Time During Extreme Weather Days
DDI: 83
The correlation between weather and shopping has long been drawn and discussed so here I find nothing noteworthy. It would be illogical, for instance, to conclude from these numbers that Wal-Mart (DDI 144) or Target (DDI 132) have higher revenues in the hurricane belt vs. southern California. The visceral experience of shopping has more to do with the ambience and layout of the store itself, than the raindrops or snow falling outside of the building -- any reader of Paco Underhill will confirm, too. Marketers planning point-of-purchase promotions at large retailers should overlook this survey entirely for their next program that includes geographies of unpredictable weather. 'Nuf said.
The correlation between weather and shopping has long been drawn and discussed so here I find nothing noteworthy. It would be illogical, for instance, to conclude from these numbers that Wal-Mart (DDI 144) or Target (DDI 132) have higher revenues in the hurricane belt vs. southern California. The visceral experience of shopping has more to do with the ambience and layout of the store itself, than the raindrops or snow falling outside of the building -- any reader of Paco Underhill will confirm, too. Marketers planning point-of-purchase promotions at large retailers should overlook this survey entirely for their next program that includes geographies of unpredictable weather. 'Nuf said.
posted by Darren Bosik at
Monday, June 26, 2006
