Sony Tops Harris' Best Brand Survey -- Again
DDI: 161
Harris Interactive's annual online poll is the bellwether consumer-focused study on brand awareness and preference. Marketing decisions focused on increasing brand equity ride on these results and this year should be no different. The ranking provides a snapshot of the consumer landscape, which appears to be more stable given Sony's continued dominance for seven years and the bunches of technology companies in the top 10. Indeed, the Data Dump Index for each of these leading brands will increase proportionally with these data and I encourage high-tech marketers to feed the DDIs into their marketing mix models before their next brand equity strategic planning sessions.
Harris Interactive's annual online poll is the bellwether consumer-focused study on brand awareness and preference. Marketing decisions focused on increasing brand equity ride on these results and this year should be no different. The ranking provides a snapshot of the consumer landscape, which appears to be more stable given Sony's continued dominance for seven years and the bunches of technology companies in the top 10. Indeed, the Data Dump Index for each of these leading brands will increase proportionally with these data and I encourage high-tech marketers to feed the DDIs into their marketing mix models before their next brand equity strategic planning sessions.
posted by Darren Bosik at
Wednesday, July 12, 2006
