Survey of the Blogosphere Uncovers 12 Million Bloggers
DDI: 155
Pew has outdone itself by benchmarking a new demographic -- the percent of Internet users who maintain blogs. The implications of this study on marketing decisions will be far reaching and marketers should carefully consider some of these data for targeting blog users and when considering advertising on popular blogs. Absent are data on the growing popularity of video blogs, but marketers should continue to keep this outlet on their radars when making a push to interactive media. The Data Dump Indices for blog hosting sites will only move higher the more relevant data I can associate with their mind share potential. This study therefore directly affects the DDIs of sites such as Typepad (DDI 101, +4.3) and Blogger (DDI 111, +3.8).
Pew has outdone itself by benchmarking a new demographic -- the percent of Internet users who maintain blogs. The implications of this study on marketing decisions will be far reaching and marketers should carefully consider some of these data for targeting blog users and when considering advertising on popular blogs. Absent are data on the growing popularity of video blogs, but marketers should continue to keep this outlet on their radars when making a push to interactive media. The Data Dump Indices for blog hosting sites will only move higher the more relevant data I can associate with their mind share potential. This study therefore directly affects the DDIs of sites such as Typepad (DDI 101, +4.3) and Blogger (DDI 111, +3.8).
posted by Darren Bosik at
Thursday, July 20, 2006
