Survey Says Obese Claim to Eat Healthy
DDI: 101
Rare is the time that an exhaustive piece of research attempts to drill down into one population characteristic; here it is obese people and the sample of 11,000 is quite ambitious. Yet, despite the effort, I find these data highly suspect, largely because the data gatherer is a healthcare research firm likely doing business many a food packaged goods manufacturer. If marketers require data on the habits of obese consumers (a growing segment, to say the least), they are better off conducting primary studies of their own than relying on this study.
Rare is the time that an exhaustive piece of research attempts to drill down into one population characteristic; here it is obese people and the sample of 11,000 is quite ambitious. Yet, despite the effort, I find these data highly suspect, largely because the data gatherer is a healthcare research firm likely doing business many a food packaged goods manufacturer. If marketers require data on the habits of obese consumers (a growing segment, to say the least), they are better off conducting primary studies of their own than relying on this study.
posted by Darren Bosik at
Monday, August 07, 2006
