Researchers Uncover the Jet Set's Shopping List via Survey
DDI: 113
A quite dubious tidbit about this well-publicized report is that the authors are promoting a book, too, about the lifestyles of the rich, but not really famous. Marketers, however, should take note of the data herein because on the whole the research they've done is quite good and valid. Worthy for tactical campaigns are the factoids on discretionary spending, mean age, and shopping categories. While other studies exist and I have covered them previously in this blog, Grove and Prince appear to have outdone them with their specific segments within the segment -- namely the behaviors and attitudes of wealthy on a whole cadre of consumer categories.
A quite dubious tidbit about this well-publicized report is that the authors are promoting a book, too, about the lifestyles of the rich, but not really famous. Marketers, however, should take note of the data herein because on the whole the research they've done is quite good and valid. Worthy for tactical campaigns are the factoids on discretionary spending, mean age, and shopping categories. While other studies exist and I have covered them previously in this blog, Grove and Prince appear to have outdone them with their specific segments within the segment -- namely the behaviors and attitudes of wealthy on a whole cadre of consumer categories.
posted by Darren Bosik at
Tuesday, September 05, 2006
