Nielsen Survey Confirms Users of Online Music Space
DDI: 145
The Nielsen survey confirms that 68% of Music Choice On-Demand usage is by the highly prized 12-34 demographic, and 40% of usage is attributable to the 18-34 demo. Additionally, a significant number of those viewers come from upscale households with access to disposable income. Online advertisers and digital music marketers take note -- these data are not directionally focused but factually trendable. Music site usage by the target demo will likely rise in the near term. The confirmation by this research increases the Data Dump Indices of P2P sites and services such as Napster (DDI 129, +3.3) and Mozilla (DDI 113, +1.8).
The Nielsen survey confirms that 68% of Music Choice On-Demand usage is by the highly prized 12-34 demographic, and 40% of usage is attributable to the 18-34 demo. Additionally, a significant number of those viewers come from upscale households with access to disposable income. Online advertisers and digital music marketers take note -- these data are not directionally focused but factually trendable. Music site usage by the target demo will likely rise in the near term. The confirmation by this research increases the Data Dump Indices of P2P sites and services such as Napster (DDI 129, +3.3) and Mozilla (DDI 113, +1.8).
posted by Darren Bosik at
Thursday, September 21, 2006
