Women Choose 'Casual' Videogames Over TV, says Study
DDI: 89
Little value is garnered from the gender segmentation of this study on the habits of video game players conducted, dubiously enough, by a video game marketer. PopCap Games oversells the data in its press release and even attempts to substantiate the findings via a third-party psychologist who endorses the behaviors uncovered in the survey. Although a research supplier fielded the study it is not revealed if it weighted the final data set to compensate for the oversampling of females in the final respondent base. As such, these data do not affect the Data Dump Indicies of leading video game manufacturers such as Nintendo (DDI, 122) and Sony (DDI, 119). Net-net is that this study is "game over" for marketers seeking to capture mind share of females via video game promotions and events.
Little value is garnered from the gender segmentation of this study on the habits of video game players conducted, dubiously enough, by a video game marketer. PopCap Games oversells the data in its press release and even attempts to substantiate the findings via a third-party psychologist who endorses the behaviors uncovered in the survey. Although a research supplier fielded the study it is not revealed if it weighted the final data set to compensate for the oversampling of females in the final respondent base. As such, these data do not affect the Data Dump Indicies of leading video game manufacturers such as Nintendo (DDI, 122) and Sony (DDI, 119). Net-net is that this study is "game over" for marketers seeking to capture mind share of females via video game promotions and events.
posted by Darren Bosik at
Tuesday, October 03, 2006
