Consumers Trust Traditional Media Most, says Lexis/Nexis Survey
DDI: 144
A quite comprehensive study from Lexis/Nexis when coupled with the findings from Pew's recent study on media preferences provides a useful profile for marketers leveraging traditional media to reach adults with high-profile psychographics. The findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts. The Data Dump Index, however, for technology manufacturers of emerging media enablers, such as Typepad (DDI, 103), remain unchanged until after Nielsen data are released following November Sweeps.
A quite comprehensive study from Lexis/Nexis when coupled with the findings from Pew's recent study on media preferences provides a useful profile for marketers leveraging traditional media to reach adults with high-profile psychographics. The findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts. The Data Dump Index, however, for technology manufacturers of emerging media enablers, such as Typepad (DDI, 103), remain unchanged until after Nielsen data are released following November Sweeps.
posted by Darren Bosik at
Monday, October 09, 2006
