Online Shopping Saves Money, says Survey

DDI: 91

Comparison shopping has never been easier online given the spate of new bots available that scour e-tailers for the best deals. This survey conducted by one of those online tool vendors will uncover little meaningful data for marketers to leverage as the upcoming holiday season rapidly approaches. The vendor's spokesperson even conceded that the survey compared "apples and oranges" somewhat because it compared the "average" offline prices with the "lowest" online prices. Better sources for average online spend and the habits of online comparison shoppers will undoubtedly accelerate in the coming weeks as eMarketer, Forrester and Shop.com release their fourth quarter projections. Stay put and tuned.