CEA Survey Reveals Top Year-End Holiday Gift
DDI: 89
No surprises that a survey of adults reveals that MP3 players lead the gift wish list for the consumer electronics category. Nor is the finding that digital cameras are tops on the gift giving side of the fence this year. What's most pressing about this Consumer Electronics Association-sponsored piece of research is it is likely intended to stir interest in the glitz and ritz around its upcoming trade show where vendors will be touting and pushing these high-priced items to story-hungry media who will, in turn, tout and push them to consumers via ritzy and glitzy trade features (which happen to juxtapose ads for iPods and SureShots). High-tech marketers well in the throes of their media buying for year-end holiday ad spaces and promotion pushes should gloss over this research as "nothing new here" and continue their strategies status quo -- until some better data become available on consumer attitudes toward electronics from more reputable research firms.
No surprises that a survey of adults reveals that MP3 players lead the gift wish list for the consumer electronics category. Nor is the finding that digital cameras are tops on the gift giving side of the fence this year. What's most pressing about this Consumer Electronics Association-sponsored piece of research is it is likely intended to stir interest in the glitz and ritz around its upcoming trade show where vendors will be touting and pushing these high-priced items to story-hungry media who will, in turn, tout and push them to consumers via ritzy and glitzy trade features (which happen to juxtapose ads for iPods and SureShots). High-tech marketers well in the throes of their media buying for year-end holiday ad spaces and promotion pushes should gloss over this research as "nothing new here" and continue their strategies status quo -- until some better data become available on consumer attitudes toward electronics from more reputable research firms.
posted by Darren Bosik at
Tuesday, October 17, 2006
