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The Data Dump

Tuesday, April 10, 2007

Survey questions quality of bottled water

DDI: 92

Gallup's consumer survey of bottled water drinkers received waves of coverage during the last week since it's findings were quoted by a sports nutritionist speaking at a medical industry conference. Some media, in reporting the findings, supported the nutritionist's point of view by quoting other credible research sources. However, Gallup's reputation is enough to increase the Data Dump Indices for the leading bottled water brands, such as Aquafina (DDI 122, +1), and Dasani (DDI 121, +1).