Survey Reveals Disconnect in Social Media Marketing Programs

Coremetrics released results of its second annual 'Face of the New Marketer' survey. This poll of marketing professionals found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.

The findings included the following:
A clear disconnect between the desirability of social marketing and the budget allocated to it:
-- 78% of respondents see social media marketing as a way to gain
competitive edge, but only 7.75% of total online marketing spend is
devoted to it.
-- This compares with an average of 33% of spend going to online
advertising and 28% to online promotion design and implementation
However, progress is being made in the field:
-- 58% of respondents have implemented user generated content or reviews
in the past year
-- 31% of respondents have implemented a blog in the past year
-- 25% of respondents have implemented an RSS feed in the past year