Consumers will now pay more for healthier goods, says survey
DDI: 119
US consumers are willing to increase grocery spending on healthier foods says a recent survey sponsored by the United Soybean Board (USB). According to a report from Global Industry Analysts earlier this year, higher incomes, lifestyle changes, growing health awareness, an aging population and a preference for convenience foods are driving the functional foods and drinks market. Unlike in recent years, 60 percent of consumers indicated they are willing to pay extra for healthier foods. This reverses a four-year downward trend. Marketers who use health-focused grocers, such as Whole Foods (DDI 122, +3) and Wild Oats (DDI 136, +4.1), should carefully consider these data when planning new point-of-sale shelf strategies, in-store cross-promotion tactics, or launching new products in retail outlets.
US consumers are willing to increase grocery spending on healthier foods says a recent survey sponsored by the United Soybean Board (USB). According to a report from Global Industry Analysts earlier this year, higher incomes, lifestyle changes, growing health awareness, an aging population and a preference for convenience foods are driving the functional foods and drinks market. Unlike in recent years, 60 percent of consumers indicated they are willing to pay extra for healthier foods. This reverses a four-year downward trend. Marketers who use health-focused grocers, such as Whole Foods (DDI 122, +3) and Wild Oats (DDI 136, +4.1), should carefully consider these data when planning new point-of-sale shelf strategies, in-store cross-promotion tactics, or launching new products in retail outlets.
posted by Darren Bosik at
Tuesday, September 04, 2007
