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The Data Dump

Tuesday, June 19, 2007

Healthier Food Choices will Drive Food/Bev. Industry

DDI:87

The survey also found that most food and beverage firms continue to aggressively market foods to baby boomers and Generations X and Y, who embrace healthier eating habits. The survey was conducted using an online questionnaire that generated 131 valid survey responses between November 2006 and January 2007.