More Than Three-Quarters of Consumers Want HDTV, says Survey

DDI: 101

These are dubious survey data on consumer attitudes and awareness of HDTV given that Hitachi is the blatant sponsor and primary PR engine behind the widespread coverage of the numbers. Some have liberally listed the key findings by segment, such as the interest level in owning an HDTV based on household income splits. Marketers planning high-definition advertisements geared toward lucrative consumers who own or are considering HDTVs should not be swayed by these accelerated technology adoption projections. Furthermore, the Data Dump Index of Hitachi (133), Sony (155), Panasonic (150), and other HDTV manufacturers remains stable in light of this latest report.