ACSI Shows Small Uptick in US Customer Satisfaction
The University of Michigan's latest American Customer Satisfaction Index rose 0.1 percent in the second quarter of 2007 from the first, to 75.3 on a 100-point scale.
"Customer satisfaction is pretty flat and consumer spending is slowing down," Claes Fornell, professor of business administration and founder of the index, said in a statement.
Customer satisfaction has improved for nine consecutive quarters, according to the survey. But the latest survey showed former leaders like Google, Apple and Toyota falling slightly. Customer satisfaction with automobiles rose 1 percent to a high of 82, driven by greater satisfaction with domestic and European brands.
Overall satisfaction with the PC industry fell 3 percent to 75.
"Customer satisfaction is pretty flat and consumer spending is slowing down," Claes Fornell, professor of business administration and founder of the index, said in a statement.
Customer satisfaction has improved for nine consecutive quarters, according to the survey. But the latest survey showed former leaders like Google, Apple and Toyota falling slightly. Customer satisfaction with automobiles rose 1 percent to a high of 82, driven by greater satisfaction with domestic and European brands.
Overall satisfaction with the PC industry fell 3 percent to 75.
posted by Darren Bosik at
Wednesday, August 15, 2007
