Search Now Tops for Local Information, says Survey
DDI: 182
Some interesting findings emerge in Nielsen's new survey about local search behavior. Approximately 2000 U.S. consumers were randomly selected from the Nielsen//NetRatings MegaPanel to participate in the survey. Of particular note:
A majority of the survey respondents (73%) say they are over-exposed to advertising. According to the survey, only 24% of people say their shopping habits are never influenced by the ads they see. A roughly equivalent number (72%) say they would prefer finding products and services via search rather than having ads pushed to them. Among the 73% that said they were exposed to too many ads, an overwhelming majority (91%) would prefer using search vs. having ads sent or pushed to them.
Marketers deploying search enginge optimization or keyword strategies for a localized campaign should take note of the Nielsen data for guidance on best practices. This data is particularly useful for campaigns that integrate sponsored links with mapping technology for direct clickthrough to local sites.
Some interesting findings emerge in Nielsen's new survey about local search behavior. Approximately 2000 U.S. consumers were randomly selected from the Nielsen//NetRatings MegaPanel to participate in the survey. Of particular note:
A majority of the survey respondents (73%) say they are over-exposed to advertising. According to the survey, only 24% of people say their shopping habits are never influenced by the ads they see. A roughly equivalent number (72%) say they would prefer finding products and services via search rather than having ads pushed to them. Among the 73% that said they were exposed to too many ads, an overwhelming majority (91%) would prefer using search vs. having ads sent or pushed to them.
Marketers deploying search enginge optimization or keyword strategies for a localized campaign should take note of the Nielsen data for guidance on best practices. This data is particularly useful for campaigns that integrate sponsored links with mapping technology for direct clickthrough to local sites.
posted by Darren Bosik at
Thursday, October 11, 2007
