InfoTrends Survey Reveals that Retail Digital Print Volumes are Rising in Western Europe

DDI: 98

The clear flaw in the methodology here is the sampling of online users, who no doubt are biased toward their likelihood of digital camera adoption and use. Moreover, secondary sources can verify that Europeans typically are early adopters of new technology. International marketers of electronic consumer goods, therefore, cannot gain much further insight from this study and should seek data from more reputable resources, such as Jupiter, eMarkter, and Forrester, before making any decisions related to segmentation or marketing mix models.

Survey Says Obese Claim to Eat Healthy

DDI: 101

Rare is the time that an exhaustive piece of research attempts to drill down into one population characteristic; here it is obese people and the sample of 11,000 is quite ambitious. Yet, despite the effort, I find these data highly suspect, largely because the data gatherer is a healthcare research firm likely doing business many a food packaged goods manufacturer. If marketers require data on the habits of obese consumers (a growing segment, to say the least), they are better off conducting primary studies of their own than relying on this study.