HNW, a wealth management software company, conducted this study for PNC Advisors. Marketers to wealthy Americans should pause for these data, however, since the demographic is often difficult to reach. But be wary of the 4 percent margin error.
THE DATA BEHIND THE DATA -- We are drowning in survey data so consider this site your life preserver. It's a place where you dive into the facts and figures from surveys on many topics. But you also can add your own perspective on the data.
I'm a 10-year veteran of marketing research, CRM, and marketing intelligence, mostly orchestrating quantitative studies for such stellar firms as Gartner, eMarketer, Peppers and Rogers, and Pitney Bowes.