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The Data Dump

Tuesday, January 11, 2005

Consumers Will Prepare 2005 Budget, Says Survey

Survey Finds 75 Percent of Consumers Expected to Prepare a Budget in 2005

FamilyFN's motive is obvious -- to promote its site and give away the budget kits. It conducted the research during the peak holiday shopping time, when consumers would likely be more conscious of their spending habits, too. It would behoove the company to include a demographic profile of respondents and the overall sample size before making a claim that three-quarters of Americans will prepare a budget.