Survey Finds Relevancy is Key to Building Online Consumer Trust

Internet Marketing and Privacy Survey Finds Relevancy is Key to Building Consumer Trust

Larry Ponemon is a guru of online privacy issues but I question his methods in obtaining the data. While the sample size is valid, the use of an online survey about an online topic is suspect. What's needed is a breakdown of the gender and age of the respondents so any doubts about interview bias can be put to rest. Marketers should be cautious before running with these data.