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The Data Dump

Thursday, January 06, 2005

Pinching Pennies During The Golden Years (Finance)

seniors : Pennies Saved Today Earn More for Retirement Tomorrow [TheMatureMarket.com]

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THE DATA BEHIND THE DATA -- We are drowning in survey data so consider this site your life preserver. It's a place where you dive into the facts and figures from surveys on many topics. But you also can add your own perspective on the data.

Name: Darren Bosik

Location: Connecticut, United States

I'm a 10-year veteran of marketing research, CRM, and marketing intelligence, mostly orchestrating quantitative studies for such stellar firms as Gartner, eMarketer, Peppers and Rogers, and Pitney Bowes.

View my complete profile

Here in The Data Dump, I subject each survey to a series of stringent tests for validity, believability, and projected penetration of the public mindshare. The Data Dump Index is the composite score of how well a particular survey fared on these 11 key factors (Click for more..)