Santa Did Well This Christmas (Holidays)
Santa Claus apparently was on target with the gifts he delivered for Christmas, according to this survey by Greenfield, a well-respected online surveyor of consumers. What's lacking in this release, however, is the age and gender breakdown of the returners. Are they mostly older females? That would mean that retailers need to improve their promotions to men buying gifts for women.
Media Alert: Greenfield Online Survey Reveals Most Consumers Want the Gifts They Received
WILTON, Conn., Dec. 28 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced the results of its post-Christmas survey of 1,079 consumers. The survey reveals that the majority of consumers wanted the gifts they received this year. In fact only 29 percent indicated they would return or exchange their gift. Of those returning a gift, 79 percent plan to exchange the item or request store credit. Interestingly, 18 percent of respondents said they plan to "re-gift" a present they received this Christmas.
"Our survey results indicate that consumers seem content with the gifts they received," stated Hugh Davis, Greenfield Online co-founder and its Chief Technology Officer. "In addition, as the majority of those making a return plan to exchange the gift or request store credit, it would appear that retailers got it right this year and overall gift selections were viewed positively by consumers this Christmas season."
Of those returning a gift, 45 percent indicated they are returning it because it is the wrong size or color, while 18 percent indicated they would return a gift because they already owned the item. 82 percent of the gifts being returned had a value ranging between $10.00 and $100.00, with 31 percent valued between $10 and $25.
About the Survey
This survey was conducted in the Greenfield Online Omnibus. The omnibus study is conducted twice a week among an Internet-representative U.S. sample of 1,000 18+ year-old members of Greenfield Online's panel. Sample frame is selected based on NetRatings Home and Work Internet-User Mail Survey by age, gender, and region; the mail survey represents the proportions of online households. Sample was randomly drawn from a representative subgroup of participants in the Greenfield Online US online panel. The margin of error for a randomly drawn sample this size is +/-3%.
Media Alert: Greenfield Online Survey Reveals Most Consumers Want the Gifts They Received
WILTON, Conn., Dec. 28 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced the results of its post-Christmas survey of 1,079 consumers. The survey reveals that the majority of consumers wanted the gifts they received this year. In fact only 29 percent indicated they would return or exchange their gift. Of those returning a gift, 79 percent plan to exchange the item or request store credit. Interestingly, 18 percent of respondents said they plan to "re-gift" a present they received this Christmas.
"Our survey results indicate that consumers seem content with the gifts they received," stated Hugh Davis, Greenfield Online co-founder and its Chief Technology Officer. "In addition, as the majority of those making a return plan to exchange the gift or request store credit, it would appear that retailers got it right this year and overall gift selections were viewed positively by consumers this Christmas season."
Of those returning a gift, 45 percent indicated they are returning it because it is the wrong size or color, while 18 percent indicated they would return a gift because they already owned the item. 82 percent of the gifts being returned had a value ranging between $10.00 and $100.00, with 31 percent valued between $10 and $25.
About the Survey
This survey was conducted in the Greenfield Online Omnibus. The omnibus study is conducted twice a week among an Internet-representative U.S. sample of 1,000 18+ year-old members of Greenfield Online's panel. Sample frame is selected based on NetRatings Home and Work Internet-User Mail Survey by age, gender, and region; the mail survey represents the proportions of online households. Sample was randomly drawn from a representative subgroup of participants in the Greenfield Online US online panel. The margin of error for a randomly drawn sample this size is +/-3%.
posted by Darren Bosik at
Friday, January 07, 2005
