These data are timed to ride the weight loss New Year's resolution wave. The release fails to cite the sample size, survey methodology, and key demographics.
THE DATA BEHIND THE DATA -- We are drowning in survey data so consider this site your life preserver. It's a place where you dive into the facts and figures from surveys on many topics. But you also can add your own perspective on the data.
I'm a 10-year veteran of marketing research, CRM, and marketing intelligence, mostly orchestrating quantitative studies for such stellar firms as Gartner, eMarketer, Peppers and Rogers, and Pitney Bowes.