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The Data Dump

Wednesday, January 12, 2005

Innovation is Key Business Objective for 2005 and Beyond

NewView Press Release

This survey ilicited a 3.1% response rate among 7,000 attempts (217 total interviews). The R&D managers the responded are primarily from aerospace, biotech, pharmaceutical, and chemical companies, where innovation is likely an ongoing business objective. Marketing consultants with expertise in product innovation could find some potential business leads among the data.