First Amendment goes "too far," say students in survey
Seattle Times story
PR Factor: 10
Public Perception: 10
Sample Frame: 10
Interview Bias: 9
Chronology of Interviews: 8
Method of Interviews: 7
How do the media interpret the results: 8
How do the media present the results to the public: 8
Weighting of data: 9
Sponsored survey: 10
Data Dump Index: 89/100
We give high marks to UConn's survey because of its scope, accuracy, timeliness, and presentation. Wide mainstream media coverage followed the release of the data and we see little misinterpretation of the findings. Marketers to teens should take these results into consideration when crafting messages that could evoke feelings about free speech or other First Amendment issues.
PR Factor: 10
Public Perception: 10
Sample Frame: 10
Interview Bias: 9
Chronology of Interviews: 8
Method of Interviews: 7
How do the media interpret the results: 8
How do the media present the results to the public: 8
Weighting of data: 9
Sponsored survey: 10
Data Dump Index: 89/100
We give high marks to UConn's survey because of its scope, accuracy, timeliness, and presentation. Wide mainstream media coverage followed the release of the data and we see little misinterpretation of the findings. Marketers to teens should take these results into consideration when crafting messages that could evoke feelings about free speech or other First Amendment issues.
posted by Darren Bosik at
Tuesday, February 01, 2005
