Blockbuster Reveals Top Romantic Movie Scenes
PR Factor: 10
Public Perception: 7
Sample Frame: 1
Interview Bias: 3
Chronology of Interviews: 2
Method of Interviews: 5
How do the media interpret the results: 5
How do the media present the results to the public: 5
Weighting of data: 5
Sponsored survey: 2
Data Dump Index: 45/100
We give Blockbuster low grades on this obvious attempt to lure customers to rent romantic videos for Valentine's Day. The press release explains nothing about the survey method nor the sample frame leaving much to the imagination about the credibility of the results. Marketers who need to know the entertainment habits of romantically-inclined adults should not turn to this study for insights.
Public Perception: 7
Sample Frame: 1
Interview Bias: 3
Chronology of Interviews: 2
Method of Interviews: 5
How do the media interpret the results: 5
How do the media present the results to the public: 5
Weighting of data: 5
Sponsored survey: 2
Data Dump Index: 45/100
We give Blockbuster low grades on this obvious attempt to lure customers to rent romantic videos for Valentine's Day. The press release explains nothing about the survey method nor the sample frame leaving much to the imagination about the credibility of the results. Marketers who need to know the entertainment habits of romantically-inclined adults should not turn to this study for insights.
posted by Darren Bosik at
Monday, January 31, 2005
