Harris Fields Study on Use of Digital Services
Press release
Tech web article
PR Factor: 10
Public Perception: 7
Sample Frame: 9
Interview Bias: 5
Chronology of Interviews: 8
Method of Interviews: 8
How do the media interpret the results: 9
How do the media present the results to the public: 5
Weighting of data: 10
Sponsored survey: 2
Data Dump Index 71/100
Sun Microsystems shows with this survey how it can present valuable data in a credible fashion. The press release is open about the methodology and its tone is less promotional and more newsworthy. Techweb, moreover, writes a story that showcases the important findings without pandering to Sun, although it could have interviewed another source on the topic.
Tech web article
PR Factor: 10
Public Perception: 7
Sample Frame: 9
Interview Bias: 5
Chronology of Interviews: 8
Method of Interviews: 8
How do the media interpret the results: 9
How do the media present the results to the public: 5
Weighting of data: 10
Sponsored survey: 2
Data Dump Index 71/100
Sun Microsystems shows with this survey how it can present valuable data in a credible fashion. The press release is open about the methodology and its tone is less promotional and more newsworthy. Techweb, moreover, writes a story that showcases the important findings without pandering to Sun, although it could have interviewed another source on the topic.
posted by Darren Bosik at
Thursday, January 27, 2005
