The Republican Party harshly criticized the methods of AARP's survey on the elderly's opinions about Social Security reform. In a two-page rebuttal, the GOP said the AARP's survey relied on slanted wording, misleading questions and an unrepresentative sample of the nation as a whole to come up with its findings. ``Nonetheless, the survey still reveals overwhelming concern about Social Security and support for finding a solution now,'' the GOP added.
Because of the media circus surrounding the survey, marketers to the 65+ demographic should treat these survey results with kid gloves.