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The Data Dump

Tuesday, January 25, 2005

AARP Social Security Survey Draws GOP Ire

The Republican Party harshly criticized the methods of AARP's survey on the elderly's opinions about Social Security reform. In a two-page rebuttal, the GOP said the AARP's survey relied on slanted wording, misleading questions and an unrepresentative sample of the nation as a whole to come up with its findings. ``Nonetheless, the survey still reveals overwhelming concern about Social Security and support for finding a solution now,'' the GOP added.

Because of the media circus surrounding the survey, marketers to the 65+ demographic should treat these survey results with kid gloves.