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The Data Dump

Monday, January 24, 2005

Survey: Searchers are Confident, Satisfied & Clueless

SearchEngineWatch article

Kudos to Chris Sherman, Associate Editor of SearchEngineWatch, for his insightful analysis of the survey results. Reading his article sheds light on the how differences in methodology and execution of two surveys on the same topic can lead to varying results. In this case, he candidly comments on the Pew and Keynote studies of searcher behavior.