Survey Highlights Super Bowl Viewing Preferences
Read the press release
Circuit City's survey typifies a retailer's attempt to increase store traffic around a holiday or event, in this case the Super Bowl. What's uncertain here is the percent of the sample that includes current customers. Also, the phrasing of the questions (were they aided in the question about HDTVs, for instance?).
More reliable data about HDTV purchase intent is found in a Lyra Research study released on the same day. The graphic below shows a mere 2% would be motivated to buy this television because of the Super Bowl.
Lyra's survey shows purchase intent of HDTVs
Circuit City's survey typifies a retailer's attempt to increase store traffic around a holiday or event, in this case the Super Bowl. What's uncertain here is the percent of the sample that includes current customers. Also, the phrasing of the questions (were they aided in the question about HDTVs, for instance?).
More reliable data about HDTV purchase intent is found in a Lyra Research study released on the same day. The graphic below shows a mere 2% would be motivated to buy this television because of the Super Bowl.
Lyra's survey shows purchase intent of HDTVs
posted by Darren Bosik at
Tuesday, January 18, 2005
