Media Focus Differs on Kaiser Survey
Read the Kaiser Press Release
We read (and heard) several stories about this Kaiser survey of seniors and their online behavior. The press release leads with the astounding result that 31% of the 65+ demographic has gone online. Some sites simply re-purposed the press release (e.g., The Insurance Networking News). CBS MarketWatch led with this stat, too, although it fails to mention the possible large margin of error among this survey segment. It did, however, include quotes from an interview with a Kaiser rep to substantiate the findings.
We read (and heard) several stories about this Kaiser survey of seniors and their online behavior. The press release leads with the astounding result that 31% of the 65+ demographic has gone online. Some sites simply re-purposed the press release (e.g., The Insurance Networking News). CBS MarketWatch led with this stat, too, although it fails to mention the possible large margin of error among this survey segment. It did, however, include quotes from an interview with a Kaiser rep to substantiate the findings.
posted by Darren Bosik at
Monday, January 17, 2005
