Survey Released on Child Car Seat Usage
PR Factor: 8
Public Perception: 9
Sample Frame: 4
Interview Bias: 8
Chronology of Interviews: 2
Method of Interviews: 5
How do the media interpret the results: 8
How do the media present the results to the public: 7
Weighting of data: 2
Sponsored survey: 7
Total Data Dump Score: 60/100
The Reuters report reveals that the survey was conducted in 2003 but there is no indication why the results have been made public nearly two years later. We are also left in the dark about how the respondents were polled: was it at forum on public safety where their responses might have been swayed? Also, have the data been weighted to account for income levels and types of vehicles driven?
Public Perception: 9
Sample Frame: 4
Interview Bias: 8
Chronology of Interviews: 2
Method of Interviews: 5
How do the media interpret the results: 8
How do the media present the results to the public: 7
Weighting of data: 2
Sponsored survey: 7
Total Data Dump Score: 60/100
The Reuters report reveals that the survey was conducted in 2003 but there is no indication why the results have been made public nearly two years later. We are also left in the dark about how the respondents were polled: was it at forum on public safety where their responses might have been swayed? Also, have the data been weighted to account for income levels and types of vehicles driven?
posted by Darren Bosik at
Wednesday, January 26, 2005
